M&S Chief Warns Labour’s Supermarket Price Cap Would Be ‘Completely Preposterous’
Stuart Machin, chief executive of Marks & Spencer, has delivered a blunt rebuke to Chancellor Rachel Reeves over her rumoured plan to freeze prices on essential food items, warning that the scheme smacks of state control and is fundamentally unworkable.
The Proposal Under Scrutiny
Under the Chancellor’s reported scheme, supermarkets would be offered regulatory exemptions in exchange for freezing prices on approximately 20 staple food items, including bread, milk, and eggs.
Incentives under discussion reportedly include relief from net-zero packaging levies and delays to anti-obesity measures — a trade-off that has drawn scepticism from senior retail figures who warn the measures could distort competition across the grocery sector.
Machin’s Case Against Intervention
Machin’s objection is grounded in commercial reality. He disclosed that M&S already operates at a loss on basic products including milk, bread, and bananas, and that milk prices have remained unchanged for several years despite sustained cost pressures.
Artificially capping prices on items already sold below cost offers no meaningful relief to consumers, while imposing further strain on retailers’ margins. Machin argued the Government would be better served by cutting the tax and regulatory burdens that drive food costs upward in the first place.
Notably, Machin revealed that no Treasury officials had approached him directly about the proposed scheme — a striking omission given M&S’s prominence in the British retail landscape.
The Inflationary Context
Ministers are under pressure to act as food price inflation threatens to accelerate. The disruption stems partly from the Iran conflict and resulting interference with trade routes through the Strait of Hormuz.
The Bank of England has warned that food prices could rise by as much as seven per cent by the end of the year — a figure that underscores the urgency ministers feel, even if the remedy they are reaching for is the wrong one.
A Lesson in Market Economics
Price controls have a well-documented history of failure. By suppressing the price signals that guide investment and supply decisions, caps tend to produce shortages, reduce product quality, and discourage the competition that keeps costs down over the long term.
Machin’s intervention is a timely reminder that sustainable affordability is built through competitive markets and a lighter regulatory hand — not through Whitehall diktat. A government genuinely committed to lowering living costs would focus on supply-side reform rather than reaching for the levers of state control.

